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Gregath Company e-zine
Volume 10, Number 12
December, 2011
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? - Writer's Lingo
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Crop marks: lines indicating what part of the photograph to print. These are commonly placed directly on the face of the photograph with grease pencil (which will easily rub off later). Our company charges extra if many photos are submitted this way. Click here for more information.
*Dead copy: Any previous drafts or copies that have been discarded once proof read and any changes have been completed. All drafts should be dated (easiest), marked or coded so the writer can be sure of working on the "current" and be able to see their progress in the older ones.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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When considering a page number strategy, the following considerations may also influence your choice:
Does your subject have specialized page number format(s)
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This section is drawn from
http://www.gregathcompany.com/publish/design/pagenumbers.html
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Book Manufacturing Concepts
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Collaboration may need file exchanges. Online is the fastest, but email attachments can be a problem. Some online file exchange services include:
www.yousendit.com - free or paid services
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This section is drawn from
http://www.gregathcompany.com/publish/groups.htm
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Marketing advice
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Many people think that once the book is written, the manuscript prepared, and the publishing completed a book project is complete. Some authors may have added a pre-publication marketing campaign that culminates in a single event where all books are picked up. This doesn't maximize getting the book out to every interested individual, but it does eliminate the need for shipping (if everyone shows up).
However for the rest of us, marketing is a continuing process and getting the books in the customer's hands often involves shipping of some sort. While each book should have it's own customized plan of marketing, based on the book and it's author, shipping - order fulfillment, pick and pack, etc. - is a service that is both easy to define and a real time saver for the author.
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This section is drawn from
http://www.gregathcompany.com/service/shipping.html
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Genealogy ideas
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Have you been to see Cyndi lately? If not, December would be a great time to visit http://www.cyndislist.com as she went through a major site updating in 2011.
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Have a tip? e-mail
us
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Computer aid!?!
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Enjoy the holidays and take a break from computer difficulty!
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.