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Gregath Company e-zine
Volume 11, Number 12
December, 2012
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? - not in this issue
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Top reasons to publish electronically:
Allows for inclusion of non printable items such as audio and video
Allows for format augmentation that may not be budgeted for in print.
Easy to update and enlarge - no waiting to sell out of stock for new "improved" edition.
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This section is drawn from
http://www.gregathcompany.com/media.html
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Book Manufacturing Concepts
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Consider using an archival photo mounting sleeve to place an actual photograph within your book. Today's options can be easy to use and self-adhesive. Dedication to a special individual? Give your book buyers a special keepsake by placing a real picture within their book. This can "upgrade" a book by placing the photo and sleeve over a printed photo. Just one of many things that can go into producing a deluxe or keepsake edition. A lower lifetime idea would be to place on the book cover.
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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html
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Marketing advice
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If you didn't use your Christmas communications this year to spread the word about your publication, begin now to think of how to incorporate it into next year's greetings:
Add information to stationary
Include a book focused insert - perhaps free post cards, a book mark, coupon, etc.
Mention a new book development in annual letter
For genealogy - request a small bit of specific information (don't forget the SASE is by USPS)
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Visit
http://www.gregathcompany.com/service/marketing for more
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Genealogy ideas (Oklahoma Resource from Arkansas)
University of Arkansas Little Rock, has placed online a database of Arkansas Territory court records. These include items from Indian Territory: http://arcourts.ualr.edu/subjectindex.htm
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Have a tip? e-mail
us
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Computer aid!?!
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Did you know that MS Office 7 has made it easier to learn programs you may not have used before? If you can make something happen in Word, more than likely the same process will work in PowerPoint, and perhaps Publisher or Excel!
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
the following page and fill out the subscribe/unsubscribe form to be
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This set of directions is also the way to subscribe to this e-zine to get
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.