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Gregath Company e-zine
Volume 12, Number 10
October, 2013
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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Binding Edge:
Edge of
text block that is attached by
sewing or adhesive binding, etc.
Binding Margin
(inner, gutter, or back
margin):
Margin where
text block is attached: The distance between the binding edge of a
printed page and the text area.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - see manufacturing this issue
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Book Manufacturing Concepts
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If the original work, for reprint, needs updating and it is preferred that new material be included within the original work, the copyright release being sought should indicate updating is expected or acceptable. Once the groundwork has been laid, decisions as to whether to insert new pages, leaving original pages untouched (except perhaps for renumbering), or updating an electronic copy should be made. Even if open ended, unlimited copyright release is given, it is never recommended original material be altered - much like cropping a photo for publication should not involve scissors on the original photo or negative. Technology has advanced sufficiently that original material never need be destroyed.
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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice - Mail merge with dashes (-)
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Sometimes basic mail merge has problems with cells that contain a dash (-) such as a plus-4 zip code (74370-0505) - it refuses to print anything for that area, or switches to gobbledygook. Simple solution for zips - make a base cell for your code and a +4 cell for the additional numbers and when setting up mail merge don't forget to place a dash between the tags. For small lists and rural areas, some just use the base zip, but that sometimes slows delivery.
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Taken from
http://www.gregathcomany.com/service/cards/postcards.html
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Genealogy ideas - not in this issue
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Have a tip? e-mail
us
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Computer aid!?!
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Consider getting more social networking for the same effort: Did you know some online services interconnect? For instance, you can set a Twitter account to automatically post on your Facebook wall. Many blogs will also post to Facebook or Twitter.
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.