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Gregath Company e-zine 
Volume 12, Number 4
April, 2013
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What's It Mean? A-Z
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Adhesive binding - Double-Fan: Hard type binding. Pages held together by adhesive/glue, applied first while binding edge is fanned in one direction, and second as finned in the opposite direction - may be notched. Meets library binding standard: ANSI/NISO/LIB Z39.78

Against the Grain: Folding, scoring, binding, or printing at right angles to the alignment of the fibers of the paper.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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When designing color covers, if there is any possibility you may produce hard covers this consideration should be addressed when putting the file(s) together:

Anywhere the cover has high wear, such as spine hinge and the outer edge (or fold) of the cover image density is a factor if long wearing covers are a goal. While bright colors and high contrast images are traditional favorites for color covers, lower pigment density slows wear (and separation from protective lamination). For longest wear, it is recommend that these high wear areas have a combined CMYK density of no more than 260.

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This section is drawn from
http://www.gregathcompany.com/binding/art/hardcolor.html 
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Book Manufacturing Concepts
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Color hard cover files should be submitted as CMYK (Cyan, Magenta, Yellow, Key Black) rather than RGB (Red, Green, Blue) for best results.

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This section is drawn from
http://www.gregathcompany.com/binding/art/hardcolor.html 
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Marketing advice
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Not all free PR is good: What to do about a review that doesn't truthfully represent the published content? Look long and hard at the item and seek other's input - is there even a grain of truth to it? Address any facts before moving onto untruths. Online there may be no definitive action, however here are some strategies: If the review is user added, reply/comment, or post; if it is a reputable website, contact the website (though many reviews are considered opinion and will not be removed); strive for multiple factual reviews - across social media, blog, email, service and website platforms.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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It is actually not uncommon to run across ancestors, of various faiths, not to take vows. Read more about this in reference specifically to Quakers: http://www.genealogybank.com/static/newsletter/1302/prospects/article.html

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Have a tip?
  e-mail us
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Computer aid!?!
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Here's a new place we recently discovered that may be helpful in tracking down books that carry ISBN:

http://en.wikipedia.org/wiki/Special:BookSources

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Have a tip?
  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content. 

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