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Gregath Company e-zine
Volume 13, Number 5
May, 2014
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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Camera Ready (hard copy) Manuscript (mssc or CRM): Basically "what you see is what you get", printed on one side of the paper, it includes text, artwork, documents, and spaces for photos. Any blemishes, coffee stains, or copy machine "splatter" on the original will be on the final copy (finished books). Please note that all forms of reproduction from this manuscript will loose some clarity.
Check-in (pre-press): Procedure all manuscripts go through when they are received for printing (optional for companion program) - photo pages, pagination confirmed, margins spot checked - includes general inspection for any unforeseen factors that would affect cost or quality of book.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Book Manufacturing Concepts
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Marketing advice
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If you plan a virtual tour, don't forget to market it! Just like having a book store signing, it can't be a success if people don't know it's happening. Please, plan to do something different with every stop - even if it is just shifting the focus of Q&A topics (one stop, research, another history, another writing, another family, another future work, etc.). If visitors find themselves presented with the same things, they will be more hesitant to follow you.
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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html
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Genealogy ideas - Not in this issue
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Have a tip? e-mail
us
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Computer aid!?!
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Still thinking in black and white? The days of green and amber monitors are well past, as is unaffordable color computer copies. We live in a color world and while you may not be able to afford a full color printed book, consider using color in your sales items. Always check the price difference between color and black and white (from letterhead and envelopes to flyer and bookmarks) - the margin of savings may not equal the value loss.
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.