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Gregath Company e-zine
Volume 13, Number 7
July, 2014
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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Coated Paper:
Paper is traditionally coated on two sides and is broadly used for all types of printing, included multicolor work. Lately, paper coated only on one side has become available and widely used as an economical measure.
Coil Bound: Soft type binding. Like comb binding method except a coil or spiral secures the book instead of a comb. Click here for more information.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Ever feel like you are hand selling your work? If you already handle all the marketing, especially for small publishing editions, consider setting your work apart further by designating a signed edition. These can additionally be numbered (hand or machine) and/or carry special pages such as color or bonus. Consider marketing the edition as signed and limited - even designating a special ISBN.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Book Manufacturing Concepts - inserting items
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When deciding how to attach flat insert items into your traditionally printed book, sleeve options include one open end (side or top), a flap closure at an open end, a two sided sleeve (2 sides open), zipper bags and more.
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This section is drawn from
http://www.gregathcompany.com/publish/design/insertitems.html
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Marketing advice - see design this issue
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Genealogy ideas - not in this issue
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Have a tip?
e-mail
us
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Computer aid!?!
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If you choose to use social media, or multiple online presence, it is bet to keep them up to date. If you begin an account and don't use it in a given time (perhaps 6 months), it's time to write a note of why you are discontinuing and then follow through with actually shuttering it: Better to use communication than show you could care less.
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.