Use your browser's back button to return to the page you were just on.
|
|
Use your browser's back button to return to the page you were just on. |
Gregath Company e-zine
Volume 13, Number 8
August, 2014
Helping writers, genealogists and computer users of all kinds
-*-*-*-*-*-*-*-*-*-*-*-
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
-*-*-*-*-*-*-*-*-*-*-*-
Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
What's It Mean? A-Z
///////////////////////////////
Collating: Pages of a publication are printed singly, the required amount of copies at a time. They are then arranged into the proper sequence (we request numerical order). Alt: Gathering or arranging printed sheets or signatures into the desired sequence, by hand or machine.
Comb Bound:
Soft type binding. Your pages and cover are punched and a plastic
comb secures the book at the spine. This is a favored cover for
cook books and the like because they lay virtually flat on their
own. Click here for more information.
-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Design Inspiration
///////////////////////////////
If possible, it's always a good idea to have your publisher selected before finalizing your color hard cover files. Though all cover art will need to allow for the thickness of the book board, as it folds around it and attaches to the inside (under the end sheets), variances in many other things will change the exact size and placement of elements on the cover layout. Additionally, even if returning to a publisher, don't assume the cover process hasn't altered in some way over time. For our current hard cover file information, visit http://www.gregthcompany.com/binding/art/hardcolorfiles.html
///////////////////////////////
Book Manufacturing Concepts - see design in this issue
///////////////////////////////
///////////////////////////////
Marketing advice
///////////////////////////////
Don't lose sight of marketing (in any form or format) being an ongoing effort. Never look at a strategy as "one and done". It should continue and plans evolve - unless you have sold out of a planned, definitive edition and have no plans of ever again republishing.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Genealogy ideas
///////////////////////////////
When searching alternate census to the "standard" Federal, don't forget to check out mortality.
-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail
us
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Computer aid!?!
///////////////////////////////
Don't forget that any clipart used in a book sold for profit may be subject to Copyright restrictions. Even books sold by 5013c organizations as "fund raisers" should keep this in consideration and check all sources accordingly.
-*-*-*-*-*-*-*-*-*-*-*-
Have a tip? e-mail
us
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
About this e-zine
///////////////////////////////
Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
the following page and fill out the subscribe/unsubscribe form to be
automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get
your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one
you signed up with will result in multiple copies rather then being
unsubscribed.
Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
-*-*-*-*-*-*-*-*-*-*-*-
Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.