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Gregath Company e-zine
Volume 14, Number 1
January, 2015
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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*Double Wire Binding: Soft type of binding where spine of book consists of double wire loops threaded through holes in book block. This method is more durable then spiral binding. See Coil/Spiral Binding
Drop Ship (marketing): Within 48 hours of receiving an order, it is forwarded to the Copyright holder, author, publisher, etc. (usually by postal system). That person maintains all book inventory and controls shipment. After they receive the order, they fill/ship it within 10 days. Due to the many individuals and businesses as well as different shipping methods Gregath does not guarantee a specific carrier or class. If the person has failed to inform Gregath as to an out of print status, a full refund is issued for the unavailable book. See Also Special Order
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - see manufacturing
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Book Manufacturing Concepts
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The best font ideas will not work for your book, if you don't send files with the appropriate font information to the printer. Click here for information on how to embed (or substitute) fonts in PDF from Adobe.
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This section is drawn from
http://www.gregathcompany.com/publish/design/font.html
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Marketing advice
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Online, consider releasing some content related to your book. Table of Contents, Preface, and Contributors are all great ideas that can be shared, in their entirety, that may encourage sales. For genealogy, another idea is the entire index. Giving the index away is arguably a good strategy, and for those who feel this is to much, offer a surname only (no page citation, given names, or other data) - as this lets potential buyers get an idea of what is in your book.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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Have you checked Google Books to see if there is any free material that can help with your research? Sure, they'd like to sell you a copy, but you might be surprised how much free text you might use is available.
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Have a tip? e-mail
us
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Computer aid!?! - not in this issue
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.