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Gregath Company e-zine
Volume 15, Number 3
March, 2016
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.
ISBN: International Standard Book Number - assigned by various agencies world wide. A unique 10 (old) or 13 (new) digit number, used for inventory control by many book sellers. The assignment of this number also places the title in "Books in Print". http://www.isbn.org
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Perfect if producing POD, consider personalizing each book's cover. This can be done with a simple name, different backgrounds or photos, graphic and fonts. The cost differences depend on type of cover which may also make total quantity ordered a factor.
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This section is drawn from
http://www.gregathcompany.com/binding
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings
We dispense with the traditional publishing "10% rule" (You may get - and pay for - up to 10% more or less than ordered.
For many soft bindings, we dispense with our normal set up fee.
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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The adage of "it takes money to make money" is still true today. While grass roots promotion of a publishing project is low to no cost and can be very fulfilling, direct mail can be a fast and easy way to get your information into potential buyer's hands. With a bit of creative work and careful planning, the cost of printing and mailing can be easily offset by income. Let Gregath be your mailing support team: We offer "hands off" services for many needs - you provide the content and contacts while we do the rest. Popular options include
We can address, stamp and mail
We can use camera ready files to produce and send your mailing(s) - singles or
on a schedule
We offer graphic design to augment our offerings as well.
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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas - not in this issue
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Have a tip? e-mail
us
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Computer aid!?!
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Still not sure where to start when beginning your book's online web presence? Whether doing a dedicated website, blog, of social media "pages", you might find this worksheet (PDF) of assistance to plan each page, group, or section.
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This section is drawn from
http://www.gregathcompany.com/
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
the following page and fill out the subscribe/unsubscribe form to be
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http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.