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Gregath Company e-zine
Volume 15, Number 6
June, 2016
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Library Binding Institute (LBI): The main trade associating representing the binding industry. They collaborated with the National Information Standards Organization (NISO) to produce the American National Standard fro library binding.
Line Spacing: Actual space between lines of text characters on a page. The standard computer default of "single" can be "squeezed" or "expanded" as space allows.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Double elephant folio 50"
Atlas folio 25"
Elephant folio 23"
F = folio 15" (coffee table book)
Q = quarto (4to) 12" (telephone book)
O = octavo (8vo) 9" (standard hardcover)
D = duodecimo (12mo) 7" (standard paperback)
S = sixteenmo (16mo) 6"
T = twentyfourmo (24mo) 5"
thirtytwomo (32mo) 5"
fortyeightmo (48mo) 4"
sixtyfourmo (64mo) 3"
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This section is drawn from
http://www.gregathcompany.com/publish/design/size.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings
True 600 dpi digital reproduction for high quality books.
Basic promotional pieces are easily designed, produced, and mailed as specified.
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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn't net enough return also claim print is dead. Don't discount direct mailing for promotion. Some content ideas include:
Offer free information that is of service to buyers (tips, tricks, hacks, advice, etc.)
Invite them personally to an event or to take advantage of your services
Further promotion: think of things you can do for your customers!
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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Online access to summary descriptions of the vast documentary treasures
maintained by the California State Archives. A division of the Office of the
Secretary of State, the California State Archives is responsible for the
management and preservation of state government records. Within the more than
300 million items in its collections are documents from the state's first
constitutional convention in 1849, land grant records of the Spanish and Mexican
eras, campaign contribution statements, State Supreme Court and Courts of Appeal
case files, legislative committee files, original laws, papers of many of the
state's leading politicians, and large collections of photographs, maps,
drawings, and audio/visual materials.
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Have a tip? e-mail
us
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Computer aid!?!
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Trying to locate something using an old bookmark/favorite that is no longer there? One of many options to try is the Wayback Machine at Archive.org. Currently in a handy search box at the top of the page, it searches previous versions of a lot of the internet. It's not comprehensive, but is a user friendly way to "recover" material that has gone "missing.
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.