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Gregath Company e-zine
Volume 16, Number 1
January, 2017
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Paper Basis Weight (see Basis Weight): designation given to a sheet of paper in terms of weight of 500 sheets (1 ream) in the standard size.
Paper Brightness: refers to the ability of paper surface to reflect light.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Consider:
Adding topical watermark as "wallpaper" on a lightly worded page. Many genealogy layouts produce lots of empty space on a given page - but rarely in continuous chunks to insert a good size graphic. Watermarking the item you wish to include allows it to be viewed, but doesn't add to the overall size of the manuscript. Many authors then also offer that artwork in it's entirety online or in bonus e-book files.
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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Book Manufacturing Concepts
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Watermarks, or ghosted images, may be applied inexpensively in today's book projects digitally. Traditionally watermarks were produced as a component of the actual paper during production. Digital watermarks allow for more versatility, control of design (including color), and economy.
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This section is drawn from
http://www.gregathcompany.com/service/printing/watermark.html
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Marketing advice
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As the year begins, don't sell yourself short. You know your product best. One of the standard pitfalls in today's world is "doing marketing" and then setting it aside as done. Do you consider your genealogy done after the first book? For better continued sales, continued marketing is indispensable.
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Genealogy ideas
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Sometimes derivative sources (history or genealogy books,
transcriptions, etc.) can slow research progress more than working without them.
While many rarely think this way: Any resource that is not primary or original
may contain more errors (though rarely on purpose). If an annotated genealogy
book is the basis of family research, take the time to fact check before
building upon the foundation. When possible, finding one’s own way through a
family tree allows for more accomplishment than finding others research to fill
out family trees.
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Have a tip?
e-mail
us
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Computer aid!?!
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Did you know you might be able to use your phone for manuscript transport and tweaking? There are full fledged apps for most of the production software you may use for your book. For instance, did you know Microsoft Word is free for Android phones? While you wouldn't want to spend much time using your phone's keyboard for composition, it would be super handy if you were traveling and had long layovers. Taking time with your manuscript on your phone may also give you ideas for digital edition(s).
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Have a tip?
e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.