Use your browser's back button to return to the page you were just on.
|
|
Use your browser's back button to return to the page you were just on. |
Gregath Company e-zine
Volume 16, Number 4
April, 2017
Helping writers, genealogists and computer users of all kinds
-*-*-*-*-*-*-*-*-*-*-*-
Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
-*-*-*-*-*-*-*-*-*-*-*-
Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
What’s It Mean? A-Z
///////////////////////////////
Photo (picture) page(s): Any page that includes a photograph or photographic reproduction in the manuscript. See Also Photos webpage.
Photocopying (Preservation): See preservation photocopying webpage.
Terms marked with an asterisk (*) are not generally used in our office.-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Design Inspiration & Book Manufacturing Concepts
///////////////////////////////
Not in this issue
///////////////////////////////
Marketing advice
///////////////////////////////
While the urge to be polite and couch all marketing requests in neutral language is strong in older people, however today’s marketing strategies may require a bit more: Calls to action are common. That said, balance is good - consider producing a mix of material from “hard sell” to neutral information in your ongoing marketing interaction. You don’t want 100% blunt promotion in all your communication. In the 21st century, avoid using much passive language in promotion as it may encourage potential buyers to set the information aside to deal with later. Save neutral and passive voice for longer format informational pieces such as your manuscript instead of ads, bullets/blurbs, or customer service.
-*-*-*-*-*-*-*-*-*-*-*-
This section is drawn from
http://www.gregathcompany.com/service/marketing
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Genealogy ideas
///////////////////////////////
Did you know that many colonial (and newer) newspapers
published name lists of people who had letters waiting at the post office? If
available to you, never underestimate the information newspapers may contain. If
you locate an ancestor with mail at the post office, you’ve placed them in a
general location at a specific timeframe and can focus on what other records may
be available in that area/time. Even if you don’t find an ancestor, you may
locate others who have demonstrated ties with your family. If searching online,
consider adding terms such as “mail list”, “dead letter”, “lost mail”, etc.
-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?
e-mail
us
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
Computer aid!?!
///////////////////////////////
-*-*-*-*-*-*-*-*-*-*-*-
Have a tip?
e-mail
us
-*-*-*-*-*-*-*-*-*-*-*-
///////////////////////////////
About this e-zine
///////////////////////////////
Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
the following page and fill out the subscribe/unsubscribe form to be
automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get
your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one
you signed up with will result in multiple copies rather then being
unsubscribed.
Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
-*-*-*-*-*-*-*-*-*-*-*-
Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.