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Gregath Company e-zine
Volume 17, Number 4
April, 2018
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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*Alley: White space (margin) between columns of type and/or graphics.
*Angle(s): General approach writer takes in treating subject matter. The same information can be written from many angles.
Terms marked with an asterisk (*) are not generally used in our office.-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design
Inspiration
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With very small publications, it's sometimes not any more expensive to add personalized content - such as a special frontice piece - for each buyer, than to print a few books of the exact same content.
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Book Manufacturing Concepts
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For electronic publishing, sometimes you may just need a file converter. Many online services exist for this and much more - including allowing Gregath to take care of it all for you. One we just found is https://www.zamzar.com/ - they offer free as well as paid conversion service online.
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From page
http://www.gregathcompany.com/publish/electronic/ebook.html
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Marketing advice
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Before actually getting started, consider the scope of what you will be doing online: Look to your web presence as a living part of your communication with the world. Don’t just pay someone to put up a static website (or do it yourself) and call it done. This may continue to be effective for new visitors, but you will not get many repeat visitors or generate much word of mouth recommendation. The easiest way to change things up for the novice is social networking or blogging and, for genealogy and can be as simple as updates on further research. Don’t turn your presence into a circus, but consider items like the following to keep growing traffic: bonus material, short term book snippets, weekly (you choose frequency) column, contests, discounts or giveaways, hints or tips you’ve found useful dealing with subject matter, wild (or not so wild) guesses, links of interest (be sure to submit or request exchange links in return), other’s submitted information – if released to you, etc.
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From page
http://www.gregathcompany.com/web
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Genealogy ideas
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Sometimes it takes a village. When was the last time you asked friends in your genealogy or historical group(s) to give their opinion on a "brick wall". Likewise, when was the last time you offered assistance to these like minded people?
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Have a tip?
e-mail
us
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Computer aid!?! -
not in this issue
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Have a tip?
e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.