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Gregath Company e-zine
Volume 17, Number 8
August, 2018
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Call-outs: Brief passages of text lifted from within the publication placed in larger type size (and occasionally font) to gain attention. They are often inserted into the text (divided by the change of font/size, sometimes boxed, or with other graphics) as an element which breaks the text or copy. Usually, it is "teaser" copy - attention-getting and draws readers into the item.
Clip Art: Commercially produced "stock" images, already prepared, many times found in collections. Generally copyright free with some limitations, it can be "cut and pasted" directly into the publication. - see art
Terms marked with an asterisk (*) are not generally used in our office.-*-*-*-*-*-*-*-*-*-*-*-
For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design
Inspiration
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A picture is worth a thousand words: Realize you can include actual photographs in your books in a number of ways.
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Book Manufacturing Concepts
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One way to include photographs is to add an envelope to the binding - then you can place any photo in the envelope.
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Marketing advice
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Never forget that producing the manusrcript to print is sometimes just "half the battle": If you don't try to sell your book - who will?
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From page
http://www.gregathcompany.com/web
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Genealogy ideas
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Just like paper and book research, never forget to run the same computer searches occasionally - you never know what will be added to the internet you'd find.
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Have a tip?
e-mail
us
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Computer aid!?!
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Do you love a font that is not easy to read? It's custom suited to your work but you are afraid of making typos? Use an easy to read font while doing all your data entry. Then, go back and adjust font type size, spacing, etc.
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Have a tip?
e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.