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Gregath Company e-zine
Volume 19, Number 1
January, 2020
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Manuscript Page: Typewritten page that is one-sided, printed in clear, black ink/toner on white paper - 8½x11" unless otherwise specified.
Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Can't decide how to design your genealogy/history book or manuscript? Look at genealogy and history books you like or use often. Consider using their design or incorporating elements into what you wish to do.
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Book Manufacturing Concepts
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If producing an electronic publication, don't forget that all the time and expense you went to should try to be recouped by sales. This is very important when considering what the book costs you while setting a sales price.
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Marketing advice
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Do you feel you've recouped your costs and still have stock? Do you feel that it's going to take forever to go out of print? Want a change or quick sales? Consider using your electronic network to do a flash sale. It could be just a weekend and either be a deep discount (you've made your money back already, right) or just lower or free media shipping. Electronic is great because you are not out any additional physical expense if the sale doesn't net the expected sales.
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Genealogy ideas
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Have a tip?
e-mail
us
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Computer aid!?! - see Genealogy
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Have a tip?
e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.