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Gregath Publishing e-zine 
Volume 8, Number 10
October, 2009
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
- hard binding spotlight #3
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Corners - Library: Each corner of the cover material is folded at a 45-degree angle that permanently affixes to the cover boards. All glued-off overhang shall be turned into the case. Meets library binding standard: ANSI/NISO/LIB Z39.78

Corners - Traditional: Overhang shall be cut away  at a 45-degree angle at each corner. All head and tale overhang shall be turned into the case, then the tip of the corner tucked in before the fore and back edges are permanently adhered. Meets library binding standard: ANSI/NISO/LIB Z39.78

Cover: The outer part of any book. Covers are generally labeled as hard or soft. Type of cover effects types of bindings possible.

End Sheet(s) (*Leaf/*end papers): The element of a hardbound book that consists of the "inside" of the covers and the first and last sheet of paper in the book.  The end sheets are adhered to the inside of the binding boards and attach to the book via a double hinge that includes a sheet of paper.

*Head: The top, specifically the edge, of the book.

Headband: A strip of embroidered cloth at the end of the spine, exending beyond the book block. Optional ALA element included in Gregath deluxe binding.

Hinge In: A paper or cloth strip may be adhered along the binding edge of the a page, or pages, to be added after the book has been bound, so that the strip extends beyond the binding edge. This can then be "hinged" into a "finished" book by pasting up the part of the paper or cloth strip that extends beyond the addition, and adhering the strip to the binding edge of a sheet (or leaf) in the text block.  This may also be used to change a given published page: cut the page to be replaced out of the existing book leaving as wide a bound paper strip as the binding margin will allow; follow instructions as above or - trim the replacement page to fit the published book (with extra paper to overlap bound strip); using an archival quality media, attach replacement page to bound strip.

* denotes a term that Gregath Publishing doesn't normally use.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Service of any type can be shown in many ways. Captions are always important, but don't necessarily discard a photo if you can't ID everyone in the shot. The caption may be used to give more information as well.

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This section is drawn from
http://www.gregathcompany.com/photo/tips/design/service.html
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Book Manufacturing Concepts
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Though it may take a bit longer to prepare an e-book in PDF, for the genealogist, it's universal enough that rarely does new hardware or software need to be purchased. The humble PDA makes a good PDF book reader.

Regardless of whether your e-book choice is by disk, download, or secure internet site, there are several advantages to publishing electronically - the most obvious is the lower cost of publication.

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This section is drawn from
http://www.gregathcompany.com/epublish.html
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Marketing advice
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Another great thing about click & ship with USPS is that you have tracking numbers that can be emailed directly to the customer - at no extra charge.

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This section is drawn from
http://www.gregathcompany.com/service/marketing/bookselling.html
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Genealogy ideas
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Write a news article describing your genealogy work and how it releates to a given media outlet's audience.  Articles that use your expertise as well as public speaking are great ways to increase your network and interest in your family. Case studies are generally welcome in written and lecture format. These may also be a source of secondary income - check for writers guidelines in various periodicals. Don't limit yourself to one news article - the more the merrier. The worst that can happen is if they don't get published.

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This adapted information is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Have a tip? 
e-mail us
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Computer aid!?! - not in this issue
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About this e-zine
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Gregath Co. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issues available through http://www.gregathcompany.com/zine

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Copyright and reprint information

Gregath Co. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content. 

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