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Gregath Publishing e-zine
Volume 8, Number 11
November, 2009
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What�s It Mean? -
hard binding spotlight #4
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Inlay (back strip): A heavy but flexible paper strip used to stiffen the spine of a finished book.
Joint: The grooves that run top to bottom (head to tail) on the outside of the cover itself, front and back, along which the boards hinge when they open.
Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books. This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Mechanical binding: Soft or hard type binding. Bindings utilizing wires, staples, or plastic.
Milling: The spines of books and periodicals can be cut away on a milling machine to prepare them for oversewing. A machine clamps the text block, spine down, and moves it over rotating blades, cutting away approximately 1/8 inch of the binding margin, removing old adhesive, thread, staples, and/or folds of signatures. After milling, a text block is comprised of loose leaves.
Notch/Notching: Parallel grooves cut into the spine perpendicular to the binding edge. The depth and the distance between the grooves can be adjusted to suit the size and weight of the text block. Notching (vs. not notching) increases the amount of surface area on the spine that comes in contact with the adhesive and increases the strength of some type bindings.
Round/Rounding (see back): The mechanical or manual manipulation of the spine of a text block into a convex shape (and the consequent manipulation of the fore edge into a concave shape). Rounding usually precedes backing. Rounding and backing help distribute the swell than naturally occurs with sewing and adhesive binding.
*Shoulder (joint, ridge, flange): Formed when a text block is backed. During this process the outermost leaves on both sides are bent out at 45 degrees along the binding edge. The ridge that is formed by this process, on either side of the spine, is the shoulder.
Hard binding Spotlight #5
Side Sewing: Method of attaching *signatures or individual pages together by sewing the entire text block, along the binding margin, in a single pass by machine. Meets library binding standard: ANSI/NISO/LIB Z39.78
*Tail: The bottom edge of a leaf, board, or bound volume; that is, the surface on which a volume rests when shelved upright.
Text Block: The pages/leaves of a book after they have been bound together. A group of printed or written pages that may be or have been bound, excluding all paper to be added by the bookbinder such as the endpapers, etc.
Trim Edge (or Margin): The edge of the page (leaf) or a board opposite from but parallel to, its binding edge (i.e., opposite from its binding edge).
Turn-in: The covering material that is turned over the outer edges of the binding boards and inlay. The turn-in protects the boards and inlay from wear.
* denotes a term that Gregath Publishing doesn't normally use.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Too often, we get into the "just the facts" mind set when deciding what we should put in and what we can leave out of a book.
Candid and "hammy" photos should be considered - as well as formal posed photographs.
Captions should not feel forced. Add information as you see fit.
Places also make a family what they are (or were). Don't focus solely on the people.
Dates are a good thing to have - and use, but don't discount something because of a lack of one.
Captions and photos both can be provided by - and credited - to the author, or other contributors.
A good example of an informational caption: has facts, as well as details. All people in the photograph should mentioned - names and relations (or lack thereof) are also noted.
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This section is drawn from
http://www.gregathcompany.com/photo/tips/design/lifestyle.html
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Book Manufacturing Concepts - NA
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Marketing advice
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Press Kit Element Checklist (choose what works best for your work):
Sales Sheet - Tip Sheet
Tear Sheet
Press Release
Author Bio
Author Photo
Supportive Material: excerpt, table of contents, etc.
Endorsements
Schedule of Appearances or select history
Reviews
Related Marketing Items: bookmark, postcard, pencils, notepads, chocolates, etc.
Folder - if more than 2-5 pieces
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This section is drawn from
http://www.gregathcompany.com/service/marketing/index.html
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Genealogy ideas - NA
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Have a tip? e-mail
us
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Computer aid!?! - not in this issue
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About this e-zine
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Gregath Co. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Co. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.