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Gregath Company e-zine
Volume 9, Number 5
May, 2010
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What�s It Mean?
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CMYK: Full Color model (Cyan, Magenta, Yellow and Key Black) for digital files. Other standard model is RGB.
RGB: Full Color model (Red, Green, Blue) for digital files. Other standard model is CMYK.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - Titles
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Titles can mean many things to many people. Subject matter and scope of project can vastly effect what is "acceptable" and marketable for a given book. There are no hard and fast rules, but here is some food for thought.
Based on the project, consider:
Reflect the subject
Use keywords - This will help online marketing.
Simple and straightforward - The title is not a place to add mystery or restrict your audience by education level.
Length of title (including subtitles) - For some types of books longer titles are allowed for, even expected.
Considers the target reader
Set the hook - "Judging a book by it's cover."
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This section is drawn from
http://www.gregathcompany.com/publish/design/title.html
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Book Manufacturing Concepts - not
in this issue
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Marketing advice
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Give Social Networking it's due - it is but one way to get the word out. It isn't the end all, be all, but there is something to the old saying "any exposure is good exposure". Just don't expect social networking to be a high volume revenue stream. If it turns out to be, you'll then be pleasantly surprised.
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Genealogy ideas - not in this issue
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Have a tip? e-mail
us
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Computer aid!?! - not in this issue
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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NOTE: If trying to unsubscribe, supplying a different email address then the one
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.