Gregath Publishing e-zine 
Volume 2, Number 11
November, 2003
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
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Hardbound (hard back, hard cover): Books that are have a binding material covered "board" affixed to the glued and/or sewn book block.  Several different methods can be used. 

We employ - Library Oversewn (see http://www.gregathcompany.com/lohb/index.html ) and covered with the binding material of your choice, over .98 binding boards.

Standard Buckram Hardbinding: see above - binding material is buckram with a free spine imprint and free single line front cover imprint - usually gold foil.

Deluxe/Executive Hardbinding: see above - binding material is usually Lexitone with free spine imprint including bars and free custom (no larger than 6x9") front imprint - variety of inks & foils available.
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - 
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Once you've decided to include photographs, check with your printer/publisher as to the procedure they want you to use.  This can be done before or after you choose the exact photos.  We request authors arrange pictures on each page for placement, and copy the page (to help make sure there are no mistakes later). Photos (or print outs) should remain unattached to the page (or to each other), with placement and page ID on reverse of the photo. Example: 3 photos on page 23 marked/IDed 23a, 23b, and 23c. Post-It notes are becoming popular for this type of identification. The manuscript page should have identical photo placement notations. All photos should be grouped and placed in the top of the manuscript box, before sending to the printer. If applicable, be sure to specify what is the most important subject when alterations are required. IF you are providing the half-tones, they should be trimmed and affixed to (or produced/saved as part of) the manuscript page, as a part of the camera ready manuscript,  to avoid additional expense.  

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This section is drawn from information online at http://www.gregathcompany.com/tips.html 
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Book Manufacturing Concepts - Digital/POD
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Once the digital manuscript has cleared pre-press it is ready for production.  The file or files are sent to the digital machine directly from the front office computers.  The book block is printed out already collated.  Depending on the size of the book and publication quantity, the digital files may be printed out in smaller page sequences and hand collated in preparation for binding.  Additionally, special items such as 4-color, slick inserts and card dividers are added by hand as well - as required.

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Marketing advice
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Press release tip - With so much information that can be included, adhere to the "mini-skirt rule" - keep it short (as possible) while not sacrificing content.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/service/marketing.html 
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Genealogy ideas
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