Gregath Publishing e-zine 
Volume , Number 
, 200
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?
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Gutter Margin: Margin on the "inside" of a printed book page. When books are printed, the margin on the inside is usually larger to allow for easy book handling. We assure your gutter margin when making plates for printing, free of charge.

From: ANSI/NISO/LBI STANDARD FOR LIBRARY BINDING - (inner margin, gutter margin, back margin)  The distance between the binding edge of a printed page and the printed area.

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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
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Design Inspiration - 
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While crop for effect (as mentioned last month) is usually a little more expensive at most publishing houses, we perform this service to some extent, free of charge and the end result is much more gratifying. Our professionals will choose exactly where the half-tone should be cropped and/or enlarged/reduced at no additional charge to you.  After all, are you trying to show Uncle Ed or the yard he was standing in? Of course, there are times when the background IS the picture. We also receive instructions to enlarge or reduce to a specified size without cropping and it is physically impossible to comply, because without cropping, the size specified cannot be reached from the original without warping the outcome. Enlargement or reduction can only be done overall, not in only one direction. When we face such a problem, we use the largest dimension, and let the smaller fall where it may. [If 3"x5" is specified, when we get to the 5" measurement, the requested 3" may be less than 3".] If an author prefers total control over their sizing and cropping, this can also be done with us at an additional charge in-house or they can send exactly what they want and mark "same size originals" at no additional cost.

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This section is drawn from information online at http://www.gregathcompany.com/tips.html 
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Book Manufacturing concepts - ISBN
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ISBN stands for International Standard Book Number and is usually associated with the barcode on the back of books.  This number is assigned to a publication from the "publisher's" prefix group - ultimately from R. R. Bowker - http://www.bowker.com.  A number only applies to the publication from that publisher in that format only.  In other words, if you have an ISBN on a hardbound book, your softbound edition can't use the same number.  Some printers have numbers that can either be used for free, or for a small fee for publications.  Additionally, regardless of who produces the book, you can purchase your own block of numbers.  This may help if you don't plan to stay with the same production company.  If you use printer A's ISBN for the first edition and for your second printing use printer B - you can not use printer A's ISBN on the second edition.  For more information, check out Bowker's site above.

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This section is drawn from our online virtual tour at http://www.gregathcompany.com/gen.html 
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Marketing advice
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Press release tip - Include background on the author, writing, and subject matter to some extent.

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This section is drawn from our online marketing advice at http://www.gregathcompany.com/service/marketing.html 
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Genealogy ideas
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Make your reservation now and attend our October Genealogy Retreat :o)

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Computer aid!?! 
Software: 
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In previous issues it has been suggested you may want to use alternate or "disposable" email addresses to help combat SPAM.  Please find below some places to get started (if you haven't already done so).

Some Free email services: http://www.hotmail.com, http://www.yahoo.com, http://www.bolt.com (since defunct), want to search for others, just go to your favorite search engine and type in keywords like free, e-mail, web based, etc.

Some places to start looking into disposable email addresses: http://SpamGourmet.com (free), http://www.emailias.com (dead link 5-9-2011), http://www.spamex.com, http://www.spamslicer.com, want to search for others, just go to your favorite search engine and type in keywords like disposable, e-mail, software, etc.

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Have a question or tip?  E-mail us.  We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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