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Gregath Publishing e-zine
Volume 4, Number 4
April, 2005
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean?
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Paper Brightness: refers to the ability of paper surface to reflect light.
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For other writing, printing, publishing,
marketing lingo, check our glossaries at
http://www.gregathcompany.com/gloss.html
and
http://www.gregathcompany.com/glosswrite.html
Run across a word that you don't
understand? Try us - email us your
word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Almost every aspect of a normal book's life can and may adversely affect the acidity of it. The key is to recognize this. Once this concept is understood, a book can get a good start in life by being acid neutral and there are several things that may be done easily to prolong the life of the book - from decades to generations.
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This section is drawn from information online at
http://www.gregathcompany.com/archival.html
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Book Manufacturing Concepts
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Most of the work Gregath Publishing Company does in-house is offset printed. We offset print on uncoated papers. Uncoated papers have been traditionally classified by weight. Interest has begun to increase also as to the brightness as well as archival nature. As publishers, we have selected as our basis paper one that balances all of these issues while taking into account economy as well. If a customer has a list of specifics, or even a particular brand/type of paper, we are happy to get paper mill quotes and pass the information on.
Gregath's standard book paper is a #50/60 uncoated white paper, acid free with a brightness of 84% - long grain.
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This section is drawn from information online at
http://www.gregathcompany.com/paper.html
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Marketing advice
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You have paid for acid free paper and your books is "built to last" - don't forget to include this in your list of positive selling points, when possible. After all, the beautiful book you have produced cost you (and, by extension the customer) more than if it was on newsprint paper! One place you always have a chance to mention this is in a press release. You may choose other selling points for space use in paid advertisements and networking time and space.
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This section is drawn from information online at
http://www.gregathcompany.com/service/marketing.html
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Genealogy ideas
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Sometimes there is no substitute for the effort you could put in researching off the computer and outside of your home. Sometimes this takes the form of traipsing to cemeteries and court houses. Other times it means taking a trip (sometimes consisting of several days) to a targeted or major research repository.
When a repository trip is called for, consider traveling with other researchers. Most groups take travel time as "sounding board" time. It's also nice to know someone else already when you enter a repository - even if it everyone's first trip. General research trips are offered through lots of places, from a school, library, organization, researcher travel agent, to us: http://www.gregathcompany.com/tours!
When a cemetery/court house trip is needed, go ahead and ask for research travel companions (make an announcement at all your research related organizational meetings, poll you email address book, etc.), you never know who may want to go - for their own research, or just to "get away" for a bit.
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Computer aid?!? - What time is it!?!
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Don't forget to double check your computer clock around daylight savings time. Many things about a computer system may cause you problems if your clock setting is very far off - say an hour. If you've moved your computer, or had a massive electrical outage, you will need to manually adjust your clock as well. Most newer systems automatically adjust for daylight savings time, but if your computer doesn't, here's how to fix it:
From the desktop, select (click or double click - depending on your set up) "my computer", select "control panel", select "date and time" - this should bring up the date/time window. Click in the time box and change the time (you can also drag the clock hands). While you have the window open, you may want to look around in the box (and tabs). If your computer didn't adjust at daylight savings time, there may be a simple check box you can click so it will adjust in the future. Likewise, if you are in an area that doesn't observe DST and your computer is switching on you, you can click the box to deselect this option.
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Note: All references to
"select" and "click" are using the left mouse button unless otherwise noted.
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Have a question or tip?
E-mail us. We may be
stumped, but either way you'll get a personal reply.
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About this e-zine
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Gregath Co. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
requested this newsletter that you prefer not to receive mailings, please go to
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This set of directions is also the way to subscribe to this e-zine to get
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Back Issues available through http://www.gregathcompany.com/zine
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Copyright and reprint information
Gregath Co. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.