Gregath Publishing e-zine
Volume 4, Number 9
September, 2005
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What's It Mean?
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Brightness: The brilliance or light-reflection characteristic of paper (not necessarily related to its color or whiteness).

Dimensional Stability: The degree to which paper retains its dimensions during applied stress or changes in moisture content.

Coated Paper: Paper is traditionally coated on two sides and is broadly used for all types of printing, included multicolor work.  Lately, paper coated only on one side has become available and widely used as an economical measure.

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For other writing, printing, publishing, marketing lingo, check our glossaries at http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - Splitting binding types for economy
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Final book publishing costs can be reduced by the types of bindings that are chosen.  While a full project of hardbound books (standard, deluxe, or color) may not be affordable, a publishing of softbound books are.  Depending on the project, it may be possible to hard bind a few of these special to accommodate special paid pre-orders, special gift and family books, collector editions, etc.  By printing the text blocks at the same time, offset orders even saves on printing, versus publishing a hand full of hardbound books separately.

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This section is drawn from information online at http://www.gregathcompany.com/udo.html
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Book Manufacturing Concepts
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A Little About Archival Quality

Internal Factors

• Paper

Gregath Co. has a standard paper basis that all quotations and projects are based on unless the customer requests something different.  Our standard fine text paper is a 20/50#, uncoated, white, acid free paper.  This paper meets American National Standards Institute specifications for "Permanence of Paper".  The paper is manufactured with chemical pulp under alkaline conditions.  Being of a very high benchmark (various ANSI and National Information Standards Organization standards), this paper meets these four basic requirements:

• pH of 7.5-10 (balanced to archival)

• A tear resistance of md index>5.25mNm2/6g which corresponds to a minimum of 40 gf.

• Alkaline reserve: minimum of 2% calcium carbonate equivalent (buffered)

• Less than 1% lignin (acidic)

This paper also earns "high" to "maximum" life expectancy for "Copies for Office Copying Machines" as established by ASTM International (formerly American Society for Testing and Materials).  This typically applies to xerocopy and digital grades.  While we have yet to find a published expected life span for permanent papers, ASTM suggests in their specification that paper meeting the high classification of this standard may be "usable" for 100 to 1,000 years.  Please note that the ASTM suggestion of usable means it can still be reproduced upon.  A reader can enjoy books printed on paper that is way past this "usable" stage of it's life.

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This section is drawn from information online at http://www.gregathcompany.com/archival.html
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Marketing advice
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With pre-publication sales, consider offering, in addition to the pre-publication payment discount, something special about those paid books.  It could be author signed, numbered, include a color photo page, color divider pages, custom frontice piece, or an improved binding for an extra charge.  If the publishing project is for softbound books, offer a hardbound collectors edition price in addition to the regular discount softbound edition.  If going the hardbound/softbound marketing route, don't forget to market to your libraries, especially if you are able to offer the hardbound edition for not much more than the standard retail for the softbound edition will be.

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