Gregath Publishing e-zine 
Volume 5, Number 10
October, 2006
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What's It Mean?
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Tail: The bottom edge of a leaf, board, or bound volume; that is, the surface on which a volume rests when shelved upright.

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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?  Try us - e-mail us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - Index formatting
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This section is drawn from http://www.gregathcompany.com/indexing.html

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Book Manufacturing Concepts - Add to your printed book for pennies
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Hybrids:  Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:

• Containing original manuscript in digital form.  Example - prepared in MS Word, the reader can use the Edit+Find command just like a search engine. Also editing & updating can be accomplished by the reader. This makes an excellent handicapped edition that can be shipped with the printed book, or sold separately.

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This section is drawn from http://www.gregathcompany.com/epublish.html

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Marketing advice - Encourage Repeat Customers (Periodical Focus)
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Options that will not add to the cost of a periodical may include: 

• Turn the reverse side of the mailer into a full Renew Now notice.

• Add a renew now line to the masthead (top of the front page of the issue).

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This section is drawn from http://www.gregathcompany.com/service/marketingsubscriptions.html
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Genealogy ideas
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Part of a genealogy or history related service or social organization? Consider having an ancestor round table. Everyone bring their knowledge and an ancestor. In turn, each give a brief case study of the ancestor and ask for suggestions of your fellows. If you have enough members interested, it could even be open to the public as a membership event, or fund raiser.

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Have a tip?  e-mail us
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Computer aid!?! - NA
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Note:  All references to "click" are using the left mouse button unless otherwise noted.
Have a question or tip?  e-mail us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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Gregath Co. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
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This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issues available through http://www.gregathcompany.com/zine

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