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Gregath Publishing e-zine 
Volume 5, Number 12
December, 2006
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What's It Mean?
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Hybrid Book: A traditionally published book that includes electronic files on a movable format (CD, etc.).

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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?  Try us -
e-mail us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration - Index formatting
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Specific suggestions while deciding index entry/item framework:

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This section is drawn from
http://www.gregathcompany.com/indexing.html

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Book Manufacturing Concepts - Add to your printed book for pennies
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Hybrids Continued:  Disks can be placed in envelopes or slim-line jewel cases to be delivered (or shrink wrapped) with printed books, or spindles may be attached to the end sheets to secure a CD in a hybrid book. Content ideas for this include:

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This section is drawn from
http://www.gregathcompany.com/epublish.html

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Marketing advice - Encourage Repeat Customers (Periodical Focus)
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Options that will not add to the cost of a periodical may include: 

If using email for renewals, don't use it only for renewals, consider sending extra/color photos (if Copyright release is available), timely tidbits, in-depth coverage, save the dates, quote of the week/month, etc. - things to encourage opening over discarding.

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This section is drawn from http://www.gregathcompany.com/service/marketingsubscriptions.html
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Genealogy ideas
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Don't forget to ask for family data updates in your end of year holiday mailings. So many of us put off adding family information to our working files because it can be done later. Sometimes this turns into loosing information. Remember to include your new family data in these mailings as well. This can be done as a separate sheet that can be easily discarded for those non-genealogy oriented family members.

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Have a tip? 
e-mail us
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Computer aid!?!
What software to use?
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99.9% of the books we produce are from Microsoft Word. However, it will depend on what the focus of your book is, as well as what software you are familiar with, and how much work you want the software to do for you. For instance, if the book is to contain many charts, a program that is geared toward generating these charts would be important. If you are working toward mainly fact oriented and are hoping the program will organize a manuscript, a program such as Family Tree Maker might be best. If you are looking for word processing and are familiar with the Corel family of products, you may not want to learn Microsoft Office. If you are wanting to go with fancy margins, clip art, photos, charts, tables, graphic elements on each page, etc., Microsoft Publisher may be the way to go. The bottom line, like so many other decisions comes down to you. It's hard to beat making a wish list (I want the program to be able to...) and then looking for a product that fits best. Other factors, besides current software knowledge may be cost for new software, compatibility (if looking toward a hybrid or e-book).

Overall software we utilize most (remember, this doesn't mean they are the best for you):

Manuscript: Microsoft Word (other Office programs such as Excel, Access, Publisher, and Expressions Web (app updated 5-18-15) can be helpful or used with Word, depending on project.)

Photographs: Adobe Photoshop

"Genealogy" Program (Charts, etc.): Family Tree Maker

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Note:  All references to "click" are using the left mouse button unless otherwise noted.
Have a question or tip? 
e-mail us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issues available through http://www.gregathcompany.com/zine

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content. 

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