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Gregath Company e-zine
Volume 10, Number 2
February, 2011
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? - binding
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Head: The top, specifically the edge, of the book.
Headband/Footband (also header/footer in binding): A strip of embroidered cloth at the end (top/bottom) of the spine, extending beyond the book block. Optional ALA element included in Gregath deluxe binding. See also head/header in manuscript/text.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcompany.com/gloss.html and
http://www.gregathcompany.com/glosswrite.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - Titles
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When considering a title, the following considerations may also influence your choice:
Cover design - on spine (consider space for library labels) and front, how does it fit in the space available and how does it look with the chosen fonts and sizes. If the title is long, or you wish to use a large type, where is the best place to line break for an effect that is pleasing to the eye. If a long title is desired, does the entire title go on the front and spine, or just the "meat" of it?
Title page - don't over clutter when using desired elements. Many of the same considerations for the cover should be looked at.
Advertising: Does the title help or hurt the design of promotional pieces, fit into subject lines (email, filing, reference, etc.), forms (print and electronic, book listing and cataloguing (sales and library catalogs, bibliographic references, etc.)?
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This section is drawn from
http://www.gregathcompany.com/publish/design/title.html
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Book Manufacturing Concepts -
Hardcover: Color side sewn (generally under 250 pages)
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This full color process is a cost effective hard binding alternative to the dust jacket and tailored to your book. Note, however, full color hard covers do not include flap or end sheet imprint/printing in standard pricing. Special end sheets can be ordered, but the most economical is white blank end sheets. All books are guaranteed for quality of workmanship and materials.
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This section is drawn from
http://www.gregathcompany.com/hb/color/sidesewn.html
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Marketing advice
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Ask all your readers to review. These
can be used on your website, in press releases, or if your
book listed with Amazon, Barns & Noble, or another book
store that allows online reviews, posted directly.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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It takes a village - and an open mind. If you are "hard core", it may be a bit difficult to watch genealogy shows who's focus are the general public, such as NBC's "Who do you think you are?". However, Ancestry isn't the only person who should recognize the value of getting more people interested in genealogy. If misrepresentations or lost opportunities jump out at you, gather your genealogy friends and play a round of "what could they have done differently".
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Have a tip? e-mail
us
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Computer aid!?! - not in this issue
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.