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Gregath Company e-zine
Volume 12, Number 5
May, 2013
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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ARC: abbreviation - Advanced Reading Copy
Archival (Quality): The use of this term varies from the logical definition of the individual words to a wide variety of standards - always have a company explain their definition. See Also Archival webpage. Below is a definition from "Preserving Family Keepsakes Do's and Don'ts", Ilene Chandler Miller, 1996:
"A term that suggests a material or item is permanent, durable and chemically stable and therefore safe for the preservation of our keepsakes."
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand?
Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Hard bound books using bonded leather cover material is a fairly economical upgrade in elegance. A great "coffee table book" cover, it even retains much of the unique smell of leather. This material averages an up-charge of $5.00 per book in small quantities - if the color selected is in stock.
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This section is drawn from
http://www.gregathcompany.com/binding/hb/special/imitationleather.html
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Book Manufacturing Concepts
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Standard hard binding prices assume books bound on the long edge, however books can be bound on the short edge for as little as $1.00 extra (paper grain running parallel to binding edge).
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This section is drawn from
http://www.gregathcompany.com/binding/hb
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Marketing advice
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Not all free PR is good: What to do about a review that doesn't truthfully represent the published content? Look long and hard at the item and seek other's input - is there even a grain of truth to it? Address any facts before moving onto untruths. In print, contact the publisher - any ethical publication will strive for an unbiased product, though reviews are still many times considered opinion. Think positive: This contact may lead to more press that may not have happened without this extra follow up.
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This section is drawn from
http://www.gregathcompany.com/service/marketing/freeadvertising.html
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Genealogy ideas
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Have you looked online for digital archives of genealogy publications? Many organizations place previously unpublished records in their publications and have started allowing online access to back issues and/or indexes!
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Have a tip?
e-mail
us
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Computer aid!?! - see genealogy this issue
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Have a tip?
e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.