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Gregath Company e-zine
Volume 14, Number 4
April, 2015
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean?
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Fastback Binding: Soft type binding. Similar to perfect binding method - cover consists of separate front and back covers with a reinforced cloth spine.
Finish: Term that describes the surface characteristic of a particular paper. i.e. antique, cockle, eggshell, embossed, English, felt, leatherette, linen, machine, pebble, vellum, wove, etc.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Turning the back cover into a collage can accomplish many things including:
Hi
If color binding, this may be a value-added way to include some color photographs that were discarded or "downgraded" to black and white in the interior of the book.
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This section is drawn from
http://www.gregathcompany.com/binding/art/collage.html
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Book Manufacturing Concepts
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Collages may cover entire families, or specific time period or geographical area. Be careful your scale doesn't overwhelm the reader or lose the detail (due to size) that was wanted.
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Marketing advice
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Consider including in your marketing plan forward action, of some type (website/blog/social media post, personal or broadcast email, etc.), every week (or every day).
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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Genealogy ideas
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The Oklahoma Historical Society has a YouTube channel for full clips of
everything that OHS is digitizing in their archives –
http://www.youtube.com/user/OHSfilm
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Computer aid!?! - Not in this issue
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
If you have decided since you
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Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.