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Gregath Company e-zine
Volume 14, Number 7
July, 2015
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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Four (4)/Full Color Separation: Each of the colors that make "full color" are separated in preparation to print separately - these layers make up the full color printed item. A color photograph is reproduced in the print media through this process.
Galley: A mock up of the books layouts. This layout doesn't usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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QR (Quick Response) codes are Smartphone or tablet (with
reader app) readable and may be used to enrich and/or ease
customer/reader interaction and experience. Some QR functionality
may be inaccessible if not on an active internet connection. This
type of code was envisioned as �open source�, so there are wide
varieties of free and nearly free services available online:
Start your search with the term �QR code generator�. Many sites
that contain generators provide further free information from usage
ideas to history and examples.
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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts
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Use of variable data printing can further customize or personalize title pages. i. e. "Carolyn's history of Crowder", providing space on the page for the owners surnames included in the book or immediate family index listing, etc.
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This section is drawn from
http://www.gregathcompany.com/service/printing.html
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Marketing advice
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Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mail piece are fully viewable and the only notice of which side is "up" is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card - unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get "flipped" in the mail stream and returned to you: this acts as a return service, effectively "using" the postage to mail the card to yourself.
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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html
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Genealogy ideas
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Do you make use of Google Scholar? Try out the database it was inspired by: http://citeseerx.ist.psu.edu/index;jsessionid=7B3491E8104BB7B80C9236B19C23FCEB
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Computer aid!?!
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Do you like adopting new bells and whistles for your computer?
Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.