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Gregath Company e-zine 
Volume 14, Number 7
July, 2015
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What's It Mean? A-Z
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Four (4)/Full Color Separation: Each of the colors that make "full color" are separated in preparation to print separately - these layers make up the full color printed item.  A color photograph is reproduced in the print media through this process.

Galley: A mock up of the books layouts. This layout doesn't usually have final illustrations, artwork, or photographs. Galleys are rarely included in basic prices.

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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as �open source�, so there are wide varieties of free and nearly free services available online:  Start your search with the term �QR code generator�. Many sites that contain generators provide further free information from usage ideas to history and examples.

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This section is drawn from
http://www.gregathcompany.com/publish/design/qr.html
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Book Manufacturing Concepts
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Use of variable data printing can further customize or personalize title pages. i. e. "Carolyn's history of Crowder", providing space on the page for the owners surnames included in the book or immediate family index listing, etc.

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This section is drawn from
http://www.gregathcompany.com/service/printing.html
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Marketing advice
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Special Postcard Design Note: Be careful in adding your name/address to a postcard design. As both sides of the mail piece are fully viewable and the only notice of which side is "up" is postage, do not place your name and address in a standard addressing format (3 lines roughly center of card) on either side of the card - unless you want the card returned to you. Because of the nature of mailed cards and automated sorting systems, cards may get "flipped" in the mail stream and returned to you: this acts as a return service, effectively "using" the postage to mail the card to yourself.

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This section is drawn from
http://www.gregathcompany.com/service/cards/postcards.html
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Genealogy ideas
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Do you make use of Google Scholar? Try out the database it was inspired by: http://citeseerx.ist.psu.edu/index;jsessionid=7B3491E8104BB7B80C9236B19C23FCEB

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Have a tip?
  e-mail us
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Computer aid!?!
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Do you like adopting new bells and whistles for your computer? Have you checked out this database of cool (and helpful) stuff?
http://www.wincustomize.com/

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Have a tip?
  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com

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Copyright and reprint information

Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content. 

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