Gregath Company, Incorporated
 
 PO BOX 505, Wyandotte, OK 74370, USA 
  Phone/FAX 01-918-542-4148 | Toll Free (inside the USA) 1-800-955-5232
 
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Glossary

Variable Data Printing (VDP)
Did you know QR codes can be implemented to add limited variable data to traditional, "static" printing?

VDP will result in unique printed material and is easily accomplished from data files (such as Microsoft Excel or Access) and material files (manuscripts, sales tools, certificates, nametags, etc.). Gregath can take care of the design, insertion and printing from multiple files, or even printed original data. Contact us if you don't wish to "do it yourself" for suggestions, quotes, and implementation. Personalized/individualized book publishing generally falls under POD/single pricing, but there may be exceptions, contact us to discuss your project and budget.

Common uses include:

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Addressing Mail Pieces

Microsoft Office users may be comfortable using mail merge to personalize each and every card. If not, with a little bit of effort, learning the tricks can pay dividends. Instead of a general form letter/card - each one can be personalized. The days of hand addressing or running labels you have to stick down can be a thing of the past as well. Mail merge everything into a PDF to be sure it all prints exactly the way you envision (no additional charge) or send along your Excel spreadsheet or Access database with your camera ready mail merge file for a small service fee. If producing a card (of any size), not enclosed in a envelope, be careful how you use both addresses.

Plus-4 Zip code and other dashes and Excel

Sometimes basic mail merge has problems with cells that contain a dash (-) such as a plus-4 zipcode (74370-0505) - it refuses to print anything for that area, or switches to gobbledygook. Simple solution for zips - make a base cell for your code and a +4 cell for the additional numbers and when setting up mail merge don't forget to place a dash between the tags. For small lists and rural areas, some may use only the base zip, but that sometimes slows delivery.

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Producing Personalized or Unique Books

Your vision is your limit on using VDP to personalize books or even changing sections or chapters to produce totally unique publications. Some ideas include:

  • Adding specified name (with or without statement such as "from the library of", "property of") to cover.

  • Adding specified name (with or without statement such as "from the library of", "property of") to title page or verso.

  • Much More

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Gregath Website Home Page > Support Services > Printing > Variable Data Printing
Gregath Website Home Page > Support Services > Marketing Tools > Variable Data Printing
Home > Support Services > Marketing > Flyer & Brochure Services > Postcard > Variable Data Printing

Page Last Updated: May 06, 2016

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