Tips to promote QR code scans

• Provide a call to action near the code.
• Be mysterious, but useful: consider “teasing” code content, but not fully describing.
• Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
• Test to be sure your completed size works – don’t get too small or overly large.
• Remember content will probably be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.
• Note most QR codes will work if damaged even 30% - allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
• Don’t saturate your viewer with too many codes – make them useful and enjoyable.
• Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
• If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smart barcodes – allow for distance as well.