Gregath Company, Incorporated
 
 PO BOX 505, Wyandotte, OK 74370, USA 
  Phone/FAX 01-918-542-4148 | Toll Free (inside the USA) 1-800-955-5232
 
 Phone Hours: 9-3 CT/M-ThEmails generally answered within one working day
 
 

Publisher ServicesPublishing TipsPublishing Virtual Tour
Special Interest | Links | Glossary | Tours/Travel  | Freebies
Facebook | Blog | Publisher Twitter

Use your browser's back button to return to the page you were just on.

Return to publishing design

General Design Links:
Digital | Elements | Font | Footnote | Header/Footer | Indexing | Insert Items | Watermark - Ghosting | Foldout | Layout | Margins| Book Size | Page Numbers | Photos | POD Options | Title | Packaging and Shipping in future
Let us do the work for you!

Using QR Codes to Your Advantage
Promote UsetabExamples of Use
Screen captures and website listings used to illustrate text and do not constitute recommendation or endorsement.
Click for AR

QR (Quick Response) codes are Smartphone or tablet (with reader app) readable and may be used to enrich and/or ease customer/reader interaction and experience. Some QR functionality may be inaccessible if not on an active internet connection. This type of code was envisioned as “open source”, so there are wide varieties of free and nearly free services available online:  Start your search with the term “QR code generator”. Many sites that contain generators provide further free information from usage ideas to history and examples. Contact us if you don't wish to "do it yourself" for suggestions, quotes, and implementation.

These codes have been in use for quite some time, but this doesn't mean they are proof against changing technology and cultural tastes. On the surface, this seems to indicate code use is better utilized in (short term) marketing material than to provide "hidden" or additional book content. Online Quick Response Code free generatorHowever, if you plan for possible future changes, or only use QR for bonus information or material that wouldn't be included in a "normal" printed book, these codes may bring lasting added-value.

If your ideas still forming, you want the code to serve more than one function, or the code should have variable outcome, consider a dynamic QR code: The content can be changed after production of code. A potential draw back to dynamic codes is that they all – even text-only – require active internet.

Popular QR Code uses include

  • vCard (virtual business card) on regular business or calling cards
  • Click for more/extra/color/exclusive content (actual document, maps, individual photo or gallery, music, video, PDF)
  • Scan to order yours via PayPal
  • Go to…Website (including pages not linked any other way), blog, social media, app, data PDF, etc.
  • Exclusive text, actually encoded into the code itself, of all types – over 4,000 characters (special offers, unproven conclusions/hypothesis, transcription, expanded information, remembrances, family recipes or traditions, citation, etc.).
  • Make a call (dialing now)
  • Produce email (material submission, sign up/request for…)

Back to top of page

Tips to promote QR code scans

  • Provide a call to action near the code.
  • Be mysterious, but useful: consider “teasing” code content, but not fully describing.
  • Go beyond the basics, consider using your color scheme/logo/font/theme in the design of the code. If you are basic, use design options (color/shape/photo) to draw the eye to the code.
  • Test to be sure your completed size works – don’t get too small or overly large.
  • Remember content will probably be viewed on mobile device. Example of making desirable content work in this format might be: Instead of bringing up a full size map, email the link to the full size map, so the user can view on larger computer monitor. Likewise, remember generally slower connection speeds when deciding how much compression or segmentation of material to incorporate.
  • Note most QR codes will work if damaged even 30% - allowing for some “high traffic” uses such as name tags, postcards, coasters, etc.
  • Don’t saturate your viewer with too many codes – make them useful and enjoyable.
  • Try to keep codes away from glossy surfaces – matte makes scanning easier for the novice and under more lighting conditions. Still want to put one on your book cover? You could skip lamination or UV protection, but applying a dust jacket, belly band, or sticker over the finished cover would be better for the longevity of the book.
  • If using multiple codes, don’t place them too close together – you are trying to make it easy for the user. If on a mail piece with smart barcodes – allow for distance as well.

Back to top of page

For For more suggestions on this subject and more, order our book:
wholesale price eligible G550-$20.00 WRITING Family History Or Genealogy For Pleasure and Profit Complete Edition, by Gregath Company, Inc., 2015. ISBN: 0-944619-00-2, 8½x11", softbound book, 150 pages, suggestions & examples of all facets of your project for the typist and/or computer user.
Also available on disk.

> Home Page > Book Preparation Tips > QR Codes
> Home Page > Book Preparation Tips > Publication Design
> QR Codes
> Home Page > Book Preparation Tips > Getting Started > Publication Design
> QR Codes 

Page Last Updated: December 20, 2016

Basic Gregath Search

    
 powered by FreeFind

 Gregath Company Website Table of Contents
 Gregath Co., Inc.: Email Us |PO BOX 505, Wyandotte, OK 74370, USA | Phone/FAX 01-918-542-4148

 All catalog sales final. Read about our shipping and handling charges for catalog orders.

 We welcome suggestions and comments. Bookmark this page* for easy return.
 Click Here to Bookmark This Site!
 Copyright © Gregath Company, Incorporated
 All rights reserved.  All material on this site, including text, photographs, graphics, and code are protected by international copyright and trademark laws.  Unauthorized use is not permitted.  You may not modify, copy, reproduce, republish, upload, post, transmit or distribute, in any manner, the material on this website without prior permission.
 Feel free to link to this page.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic Gregath Search
 
 
 powered by FreeFind

Site
Contents

Glossary

Click button for table of contents:

order information
 S&H


Click button for table of contents:

order information
 S&H

 ISBN

 Wholesale