Gregath Company e-zine 
Volume 15, Number 4
April, 2016
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers.  ALWAYS double check with your printer/publisher on every detail.

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Table of Contents
You may click on each department below to go directly to that article.  At the end of each article (if supported) is a link back to this contents.

What's It Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help

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What’s It Mean?

Multichannel Marketing: Marketing that is composed of more than one media element (or channel) such as: print (advertisement, flyer, mail tool, promotional items, etc.), email, internet, electronic (scan codes, etc.), TV, radio, etc.

A-Z
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For other writing, printing, publishing, marketing lingo, check our glossaries at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html

Run across a word that you don't understand?  Try us - email us your word, term or phrase and we will see if we can shed some light on the matter!
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Design Inspiration
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Basic ideas include:

electronic elements such as alternate formats, audio, video, and bonus material

consider offering free updates

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This section is drawn from
http://www.gregathcompany.com/publish/design/elements.html
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings

• We offer a wide range of bindings - even for single books.

• POD program makes it even easier - but less profitable.

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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice
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The same people claiming direct mail doesn't net enough return also claim print is dead. Don't discount direct mailing for promotion. Some content ideas include:

• Provide coupons and special offers - from cents off to %, BOGO, or limited time only special service or products

• Promote free consultations and quotations - many business charge for these services

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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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Never discard an unchecked document resource. Example: A person may own a fraction or "interest" to land through an estate - without owning land outright in their own name. This can still be used as collateral for mortgage (document), even if their name was never on the land document.

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Have a tip?  e-mail us
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Computer aid!?! - not in this issue
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Have a tip?  e-mail us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.

If you have decided since you requested this newsletter that you prefer not to receive mailings, please go to the following page and fill out the subscribe/unsubscribe form to be automatically dropped from the mailing list:
http://www.gregathcompany.com/zine
This set of directions is also the way to subscribe to this e-zine to get your own copy in your box monthly (if not already a subscriber).
NOTE: If trying to unsubscribe, supplying a different email address then the one you signed up with will result in multiple copies rather then being unsubscribed.

Back Issue information available through http://www.gregathcompany.com/zine or http://gregathcompany.wordpress.com

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This Page Last Updated: October 12, 2018