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Gregath Company e-zine
Volume 15, Number 7
July, 2016
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What’s It Mean? A-Z
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Lining (super, mull, crash, and gauze): Material used to reinforce spines of library bound books. This material is a part of the end paper system and provides the means for a firm connection between text block and cover, giving shape and firmness to the book.
Logo: Usually the following text printed in four lines centered at the bottom of the verso: Printed in the United States of America from author submitted camera ready copy by: Gregath Company, Inc. P O BOX 505 - Wyandotte, OK 74370 http://www.gregathcompany.com.
Terms marked with an asterisk (*) are not generally used in our office.
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration
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Book Manufacturing Concepts
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Benefits of our POD Publishing Offerings
Our range of manuscript upload options keeps growing. Currently available Dropbox, Google Drive, Box.com and mailed media such as CD.
Flexible shipping options from shipping all books to you, shipping to individual end buyer, or a mix of the two - in a variety of classes through several carriers.
Produced 100% in the USA with as much American made materials as we can.
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This section is drawn from
http://www.gregathcompany.com/publish/pod
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Marketing advice (see also computer this issue)
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The same people claiming direct mail doesn't net enough return also claim print is dead. Don't discount direct mailing for promotion. Some content ideas include:
Moving, moved, or adding a new store or branch
Adding, changing or discontinuing contact information such as phone, email, website, and social media
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This section is drawn from
http://www.gregathcompany.com/service/shipping/businessmailuses.html
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Genealogy ideas
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One never knows what information is online, unless you have
exemplary search skills, or people share unique “small” resources. One such
online source is for the Cook County Cemetery in Dunning, Illinois (Chicago
area). This website covers “only” 38,000 burials that included many
institutional interments. The site provides more information besides just the
database as well.
http://www.cookcountycemetery.com/
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Have a tip? e-mail
us
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Computer aid!?!
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*For search engine submission, look for links on your favorite search engines and/or run “search submission” or similar searches for lots of places to start. Note even direct search engine submission is not instant – it can still take weeks, so don’t put it off in your marketing plan.
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This section is drawn from
http://www.gregathcompany.com/service/marketing
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.