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Gregath Publishing e-zine
Volume 7, Number 12
December, 2008
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to The Gregath Publishing Company and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What�s It Mean?
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Acid Free (Paper) (see pH Balanced): The use of this term varies from the logical definition of the individual words to a wide variety of standards - always have a company explain their definition. See Also Archival webpage. Having no acidity and no residual acid-producing chemicals. Below is a definition from "Preserving Family Keepsakes Do's and Don'ts", Ilene Chandler Miller, 1996:
"Any paper that contains an alkaline (pH higher than 7 or an absence of acid) base and is often lignin-free."
Advanced Reading Copy (ARC): A sample publication produced with author/customer submitted material. Many times this is in an alternate binding (or unbound with small publications) than the main publishing. The reproduction process is usually not the same as the main printing (100+) and therefore differences in quality, text block placement, etc. may occur between the ARC and the published book. For POD, however, this gives the customer the chance to see the quality of photograph the supplied material will produce. Since Gregath works mainly from submitted camera ready copy, an ARC is generally not necessary. Our quality guarantee covers any printer error (such as upside down photos) that may occasionally occur.
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For other printing, publishing, marketing lingo, check our glossary at http://www.gregathcompany.com/gloss.html
Run across a word that you don't understand?
Try us - e-mail
us your word, term or phrase and we will see if we can
shed some light on the matter!
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Design Inspiration
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Good genealogy/history rules of thumb
Don't use less than 12 point for base text.
Try to resist lower than 10 point for subscript, notes, etc.
Serif font works best for text because it draws the eye along the line of text.
San-serif font can draw the eye to titles, captions, etc. without drastically increasing the font size or bolding.
Use a block type font for the text.
A script can be used for the highlighting text, titles, etc. - just be sure it can be easily read.
Not every 12 point font takes up the same space.
Font can also set the mood.
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This section is drawn from
http://www.gregathcompany.com/publish/design/font.html
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Book Manufacturing Concepts
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Please consider the color of cover you choose when deciding on your imprint color. A dark imprint may be considered bold on tan or orange, but will fade into the fabric if placed on navy or black. Likewise, gold and silver can be a very subtle choice if choosing a light color fabric - highly visible at only certain angles as the light catches the imprint.
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This section is drawn from
http://www.gregathcompany.com/hb/foil.html
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Marketing advice
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Free or nearly so:
Setting up a table or booth at a local, regional, or themed event is a great way to get the work out about your book. If you are still working on the project and want to get "the buzz" started, this can be a fun way to make friends and meet new people as well. You may find more material for this project - or the next - landing in your lap as well.
Set up at the county fair, exhibit at the Christmas craft fair, see if you can man a table at the local library - even if they don't have special events for authors. Genealogists and historians should get out to reenactments, society meetings, ancestor fairs, workshops and the like.
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This section is drawn from
http://www.gregathcompany.com/service/marketingfreeadvertising.html
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Genealogy ideas
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Are blogs good or bad? The same question could be said about periodicals, books, websites, or secondary sources. There is not one good answer to pigeonhole this format of information. As long as you weigh the information you find in a blog, yourself, you can find many gems - and have fun too!
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Have a tip? e-mail
us
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Computer aid!?!
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Are podcasts good or bad? The same reasoning for blogs you'll find in this issue's genealogy ideas can be applied to podcasts.
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Note: All references to
"click" are using the left mouse button unless otherwise noted.
Have a question or tip?
e-mail
us We may be stumped, but either way you'll get a personal reply.
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About this e-zine
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Gregath Co. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Co. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by The Gregath Publishing Company, as staff members are responsible for the content.