How many authors design a spectacular color cover - on the front and spine only? Traditionally, genealogy and history books didn't have anything on the back cover. Economically, with color covers, there is almost no advantage to this. Even though one shouldn't over clutter a cover layout, consider turning the back cover into a collage!
Highlight content within your book, or add photographs not included in the manuscript.
If color binding, this may be a value-added way to include some color photographs that were discarded or "downgraded" to black and white in the interior of the book.
Collages may cover entire families, or specific time period or geographical area. Be careful your scale doesn't overwhelm the reader or lose the detail (due to size) that was wanted.
All ideas listed here can be used for interior book pages as well as cover design.
Each illustration is of a book published by this company, though they are not all available for purchase.
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Cover Design > Collage