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Gregath Company e-zine
Volume 12, Number 11
November, 2013
Helping writers, genealogists and computer users of all kinds
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Please note that while an effort to generalize much of this text has been made, some references to "we, our, etc." still occur and much of the information provided applies to Gregath Company, Inc. and may not with other printer/publishers. ALWAYS double check with your printer/publisher on every detail.
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Table of Contents
You may click on each department below to
go directly to that article. At the end of each article (if supported) is
a link back to this contents.
What's It
Mean?
Design Inspiration
Book Manufacturing Concepts
Marketing Advice
Genealogy Ideas
Computer Help
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What's It Mean? A-Z
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Bleed: A printed image that extends beyond the trim edge of a sheet of paper or cover.
*Blueline: For Gregath use, see ARC. Below is a definition from "The What Shall I Write Handbook", Corrine Russell, 1992, that is a good addition to our ARC entry:
"Bluelines are page proofs. They represent your last chance to review copy looking for errors. Depending on the printing process your printer uses, bluelines may be expensive to produce, and many printers will not provide them unless you request them. If printers do provide them, they may be expensive, so ask first. Bluelines may be a good idea if you have a lot of photographs, for bluelines present your only opportunity to see photographs in place. Check them carefully. Make sure they are in the correct position, and that they are not upside down or turned backward. Because bluelines are so expensive to produce, now is the time to start editing and proofreading. Unless they are printer's errors, changes made at this point cost you dearly."
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For other writing, printing, publishing, marketing lingo, check our glossaries
at
http://www.gregathcomany.com/info/dictionary and
http://www.gregathcompany.com/info/dictionary/writers.html
Run across a word that
you don't understand? Try us -
email us your word, term or phrase and we will see if we can shed some light on
the matter!
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Design Inspiration - beyond the printed book
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Online publishing services can be to a website that space is provided free of charge, and not further cost is involved - other than initial set up. Services can also be applied to blog or social networking mediums, as well as dedicated eBook services such as Smashwords. For an "for profit" author, or individual book, it is always suggested a unique domain be purchased for continual (reoccurring fees) use, in addition to blog and social networking. Gregath is happy to provide support and tutoring if one wishes to learn how to do further updates and changes independently.
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Taken from
http://www.gregathcomany.com/publish/electronic/online.html
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Book Manufacturing Concepts
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While actual fact is not copyrightable, everything in a book that supports facts are. Because of this, if a new book of genealogy is produced, it is able to state that Uncle Harry was born on his birthday, whether that fact was previously published in copyrighted work or not. As long as the author has done their own research and arrive at the same fact, it may be used.
What it does not cover is wholesale reuse of facts as previously published. Standard examples of copyright abuse involving facts can include (but not limited to):
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Taken from
http://www.gregathcomany.com/publish/reprint.htm
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Marketing advice
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Use a virtual book tour to assist in setting and keeping PR goals
A lot of authors that don't live off their writing may let leave their own promotional needs unfulfilled. It's easy to promise yourself to get that press release done by next week, but sometimes easier to choose to do something else instead. By setting up a virtual book tour, you are out little to no expense, but have set dates that you will generate material that can be used for other promotional work.
Virtual book tours are no great mystery - they are actual tours that you can conduct from anywhere that go anywhere. To set up a tour, find places online that have guests, or may be interested in "hosting" a guest that seem to have traffic that are people who would be interested in your book/subject(s). While it would be great if they are all buyers, someone who doesn't buy, but shares with all their friends may net you more than a single original order! Also, if you discover places that would like to host you, but the dates will not match your tour, consider a stand alone virtual event.
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Taken from
http://www.gregathcomany.com/service/marketing/electronic.html
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Genealogy ideas
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Follow this link to a great article: It reminds that, though genealogy is a major hobby, there are both good and bad ways to get others involved in your interests.
http://www.djoshuataylor.com/2013/10/10/expanding-our-audience/
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Have a tip? e-mail
us
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Computer aid!?! - not in this issue
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Have a tip? e-mail
us
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About this e-zine
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Gregath Company, Inc. is pleased to present information that may be of help to authors and genealogists on a monthly basis in this format.
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Copyright and reprint information
Gregath Company, Inc. is happy to give permission to forward this e-zine in its entirety, INCLUDING all contact information, to any person or group. To excerpt this e-zine for any form of reproduction, you must contact us to request permission. All material is copyright by Gregath Company, Inc., as staff members are responsible for the content.